All About Best Buy’s College Program

Best Buy is looking to build relationships with Gen Z consumers, and connect with communities through the brand’s overall purpose: Enriching lives through technology.

College influencers like Jessica Carrie Lee and Skyler Beastie joined the program to inspire, educate and entertain about what is possible with technology, through your own unique perspective, story and goals. Best Buy has a passion for individualistic content and wants to help them naturally weave into your narrative.

Here’s a first look at some content this new initiative has produced: