Del Monte Launches New Drink Brand, Joyba Boba
The iconic produce company, Del Monte, is launching a new brand, JOYBA. Bringing bubble tea to people all over the country while spreading some happiness because we all need more of it. The team’s building a brand around encouraging people to celebrate their differences, enjoy the small (and big) stuff in life, always take a moment for a sweet treat, and just focus more on everything that brings them JOY.
To build the identity of this new label Joyba employed the use of some creators that appreciate yummy drinks and popping boba, but also value the brand’s beliefs.
